Saturday at the NAR Conference kicked off with more committee meetings (I’m on the NAR Professional Development Committee this year) and educational sessions. I attended a Celebrity Luncheon featuring Ty Burrell (the actor who plays the Realtor dad on Modern Family). While others waited in line for two to three hours in the Expo to get a photo op with Ty, two of my broker friends and I were at a luncheon which gave us an early pass, and were even at lucky Table 1 to step in line. We also got our photos taken at the Realtor Magazine cover prop. I posted the photo at left on my Facebook page and now I’ve got friends commenting that they cannot wait to read the magazine when it comes out. It’s a staged photo, guys!
Afterward I walked the Expo floor. Normally I am tempted to buy new tools or products for the office, but this year I didn’t find too much to entice me to pull out my credit card. Our office has great systems and tools in place already and top notch marketing platforms. Ziplogix, Realvolve, Adwerx, Docusign, Zillow – all were there and we already use their technology to make us the “geeks” in our area. We were the first to offer online transactions across the board to all our agents years ago, and we continually strive to be on the cutting edge to better serve our clients.
Having some vendors try to hard sell me was a turn off. Being told that a show special was only good for today and today only made me NOT sign up – even if I could walk away with a free Kindle Fire. Another vendor followed me down the aisle to argue with me why I must give him my business card. Nope.
Agents need to remember this when we’re showing houses to buyers or interviewing for a listing. Do not push too hard or the potential client may run in the other direction. If a consumer smells fear or desperation, you may lose the sale simply because you sound like you care more for you and your paycheck than for the consumer’s needs.
Spending 45 seconds on the photo op line with Ty was one of the highlights of the conference for me. He was gracious and patient – even when I saw him three hours later at the Expo when the line zigzagged back and forth with hundreds of agents who waited for their turn with him. It was a paid appearance – he was just doing his job – but it still was cool to meet “Phil Dunphy” for a moment.